Coldwell Banker Brokers Of The Valley
Deborah Russell Broman, Coldwell Banker Brokers Of The ValleyPhone: (707) 337-4976
Email: [email protected]

The Art and Science of Home Staging

by Deborah Russell Broman 11/15/2020

Image by ErikaWittlieb from Pixabay

Home staging used to be a novelty you watched on the HGTV network. At the end of the program, the hosts would show up with a truckload of furnishings and a bunch of landscaping plants, and presto — a home would be transformed before your eyes.

Today, home staging is a thriving bicoastal industry making inroads everywhere across the United States, with companies devoted both to renting furnishings and doing the actual staging. The Real Estate Staging Association (RESA) even offers courses to train professionals.

There's a reason for all this interest. Staging sells homes faster — up to seven times faster in some markets — and attracts more buyer interest. Here's the why and how.

It's More than Depersonalizing and Decluttering

Home staging is a form of marketing designed to show off your home's benefits to potential buyers. While part of that process is to purge the visual space of oddities that might be a turn off for most buyers, it's not just about decluttering and tidying.

One of the main purposes of staging your home is to show prospective buyers how they would use the space.

Suppose, for instance, that you have a spare room that is right now filled with junk. Whether to stage that space as a bedroom or an office depends on current buyer trends in your neighborhood. Is it mostly families? Young professionals? Your staging goal is to appeal to the buyers most likely to be at your open house and show them why your house is a functional space.

Some Tips for Artful Staging

Though functionality is key, you also want to follow basic design principles when staging your home. 

Paint walls light, neutral colors — and make sure there is plenty of light.

Neutral colors appeal to most people, as do rooms that are brightly lit. If shade or orientation is blocking the sun, make sure to invest in light bulbs that mimic natural lighting. The higher on the Kelvin rating scale, the more you'll achieve a daylight look.

Float your furnishings.

Floating means pulling your seating arrangements into the center of the room to create the illusion of a cozy gathering space. An area rug helps to complete this illusion. 

Decorate with cameras in mind.

Most prospective buyers who enter your house are going to have already seen the pictures online. This is perhaps the best reason to avoid visual clutter. Spaces that are sleek and minimal look larger and more inviting in photos.

Don't neglect curb appeal.

Your landscaping should be freshly maintained, with no dead or dying plants. Make sure that your gutters are clear and the front of the house has been powerwashed, especially window sills. The approach creates a strong first impression that excites buyer interest in the house.

About the Author
Author

Deborah Russell Broman

Selling Napa Valley real estate is an attitude with me. I combine my talents as a former marketing director and newspaper editor to bring you the highest quality service possible. I have been a Realtor for over 20 years, am a Broker Associate and hold my CRS (Certified Residential Specialist) and GRI (Graduate of Realtor’s Institute) professional designations. I am also a Coldwell Banker Global Luxury Specialist and a Coldwell Banker Certified Masters Home Marketing Specialist.

My positive attitude ensures that my buyers and sellers will receive only the highest in quality service.  I've consistently earned the top office producer designation both at the Coldwell Banker office in St. Helena, as well as at my former office at Prudential California Realty.